Maserati has tapped David Beckham to curate its Bespoke Vehicle Program collection. The former professional soccer player has designed two custom cars for the program, allowing customers to personalize their Maserati vehicles with various options.
Maserati
Beckham’s first design is a tribute to the 1986 Maserati Quattroporte Royale, a limited-edition model produced only in 51 units. The car features a dark green exterior painted Verde Royale and honey brown leather upholstery. The second design is a homage to the 1967 Maserati Ghibli coupé. It has a deep cerulean exterior paint called Night Interaction and tan interior leather.
Both cars come with an exclusive metal plate celebrating the partnership between Maserati and Beckham. They are also available for purchase through the Maserati Bespoke Vehicle Program.
David Beckham
“I have always loved cars,” Beckham said in a statement. “So to be part of designing and creating my own Fuoriserie collection has been an amazing experience. It has been incredible to collaborate with the skilled Maserati team once again to create these designs, inspired by my passion for classic cars and my appreciation for personal detail.”
The Maserati Bespoke Vehicle Program is part of the automaker’s broader strategy to appeal to a more comprehensive range of customers. In recent years, Maserati has introduced several new models, including the MC20 supercar and the Ghibli and Quattroporte luxury sedans. The company has also expanded its dealer network and launched several marketing initiatives to attract new buyers.
Bespoke
Beckham’s involvement in the Maserati Bespoke Vehicle Program signifies the automaker’s commitment to the program. The former soccer star is a global icon with a large and loyal following. His association with Maserati will likely help the automaker attract new customers and boost sales.
Here are some additional details:
- What is Fuoriserie? Fuoriserie is Maserati’s customization program that allows customers to personalize their vehicles with various options.
- What are the features of the David Beckham collection? The David Beckham collection features two custom cars: a Ghibli and a Quattroporte. Classic Maserati models inspire both cars and feature unique exterior and interior designs.
- How can I buy a car from the David Beckham collection? The David Beckham collection cars are available for purchase through Maserati’s Bespoke Vehicle Program.
Robbreport and Maserati
